Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its global achievement wasn't crafted via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: obstacle the norm, split conventions, and let originality speak louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s globally enlargement.
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CDG obtained Intercontinental interest by presenting garments that turned down standard Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and prospective buyers early within the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from each individual corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military services boot prints".[thirty] Contemporaneous media coverage juxtaposed pictures of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter selection addressed the principle on the persona,[15] the different ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine elements such as corsets and flower printed costume fabrics, Persona was One more collection that put together the feminine Along with the masculine.
CDG created a powerful distribution procedure by inserting its items in top luxurious merchants like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US using a meal curated through the artist and chef, Laila Gohar.
Each keep was designed as a creative House, improving CDG Hoodie's standing for innovation and supplying customers an immersive retail encounter.
Along with the rise of online shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities aided Comme Des Garcons distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on this planet, encouraging CDG reach international mainstream visibility although keeping real to its edgy creative imagination.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner shows earned worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]